In these times when credibility and reliability is more important than anything else, smaller companies rely on their good image alone to make sure that they are able to compete with the much bigger companies.  Small moving van and man companies are getting the hardest times in competing with their counterparts and it becomes stiffer because of the presence of the bigger companies. In order to achieve the cutting edge that you want, these top 2 strategies are best suggested:   Make your price competitive.  Pricing is one of the factors that most clients consider.  Therefore, in order to capture the market very well, make sure that you are giving them the option to get the right service at a right price.  You should not make the price super low in order to entice clients, as this may negatively project something to the client. Work on your quality.  If you want to have a sustaining power in the market, make sure that you are able to give your clients the best quality service that they want.  Quality is the major key player in the market.  Get this done and you will have the competing edge.   Good price and high quality make a good match.  Work on these and your small van and man will go a long, long way.